The Quality Is in the Details
Our passion for cars and mobility is reflected in our collections. Our experience is also reflected in the design, in the choice of materials, and in the care given to the craftsmanship. It is only in this way that Sheer Driving Pleasure ᴹᴰ can accompany you constantly, whether on special occasions, when you play sports, or in your daily life.
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Our Collections
The BMW Collection is dedicated to modern, elegant and functional urban fashion. It offers minimalist and intelligent products in a constantly changing world.
Sumptuous styling cues from the BMW M automotive world. Black is the dominant colour. It is enhanced by red and gold, for an assertive BMW M look.
BMW bikes not only offer pure driving pleasure, but also impress with their first-class design and innovative functionality.
A sovereign allure, on land and at sea. The BMW Yachtsport Collection is synonymous with maritime chic and expresses the art of living on board a yacht with a style marked by sobriety.
The BMW Classic Collection reinterprets historic BMW models and transports us to the history of the brand with inimitable design and unique details.
Black and white give the collection a high-end look. All items are distinguished by an important branding in the form of a logo and a word mark.
Innovative textures and materials, as well as adopted design trends such as upcycling and "products on demand", demonstrate elegance and superior quality.
You are never too young to enjoy the pleasure of driving. The design was thought for children. Fun and exciting, it is intended to make children's eyes shine.
BMW miniature cars integrate iconic design into a demanding interior. By their details and their special qualities, these miniatures are a tribute to the original vehicles.
